Privacy Policy | Jumping Cholla

Effective Date: May 1, 2023

This Privacy Policy describes how Jumping Cholla(“we”, “us” or “our”) collects, uses and discloses information about you when you access or use our website or mobile application, or when you visit us at one of our Jumping Cholla-branded parks (collectively, the “Services”). This Privacy Policy also describes the rights and choices you have with respect to your personal information.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information about you:

Direct identifiers, such as your name, postal address, phone number, online identifier, Internet Protocol address, device IDs, email address, and chosen password;
Your transaction information, such as your payment information, billing and shipping address, the products and services purchased, and your purchase and consuming history;
Your internet activity information, such as browsing history, search history, and information regarding your interaction with our websites and advertisements;
Your geolocation information, which may be derived from GPS or Bluetooth technologies;
Video and audio information, such as through our security cameras and CCTV systems; and

Other information you may provide that we combine with your personal information, such as your birthdate and information about your friends and family.

We collect your personal information through our direct interactions with you, through the use of cookies and automated technologies on our Services, and through any security systems (such as closed circuit televisions) we have installed in our park. We may also collect personal information about you from third parties, such as if you interact with us using social media platforms or if your friends or family purchase passes on your behalf.

HOW WE USE YOUR PERSONAL INFORMATION

We use your information, including your personal information, for the following purposes:

To create and manage your Jumping Cholla account;
To operate and provide our Services;
To complete your transactions, process your waivers, and fulfill other requests;
To send you important administrative announcements about Jumping Cholla your account, your transactions, and any updates to our Privacy Policy or other terms that apply to you;
To share with you information that we think you may be interested in, such as promotions, savings, and other marketing communications;
To enter you into sweepstakes, contests and promotions or contact you regarding surveys; and
To support our own internal business purposes, such as for data analysis, audits, security and fraud monitoring and prevention, developing new products and services, and improving your experience at our parks and on our website and mobile application.

HOW WE SHARE YOUR INFORMATION

We may share information about you, including your personal information, with third parties in certain circumstances, including:

With affiliated businesses and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership to help maintain and improve our Services and other offerings.
With business partners and other third parties, such as promotional partners with whom we partner to offer contests or other joint-promotional activities.
With the general public, if you choose to participate in our publicly available blogs, online forums, and testimonials. When you participate in one of our blogs or online forums, or submit a testimonial to us, the information you include in your content (including your personal information) may be available generally to the public. If you choose to share your activity information while enjoying our parks, your information may be shared on our leaderboards.
With service providers, who may have access to or need to process your personal information in order to provide us with services. These services may include, among other things, to help us fulfill your requests, to create or maintain our databases, to research and analyze the people who request products, services, or information from us, to prepare and distribute communications, to respond to inquiries, to deliver advertising-related services such as reporting attribution, analytics and market research, or to process payments.
When we believe we should, or need to, share your personal information with law enforcement. For example, we may provide information to law enforcement agencies if we believe that you have violated our policies, or the release of your information may protect the rights, property, or safety of us, of Jumping Cholla or its affiliates, or another person.
When we believe we should, or need to, share your personal information pursuant to a legal process. This may include sharing your information with government entities, or third parties in response to subpoenas, court orders, or other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.
If we, or any portion of our business or assets, is acquired, we may share your personal information with the acquiring company. We may also share your personal information with a third party in the context of a merger, reorganization, divestiture, restructuring, reorganization, dissolution, bankruptcy or other business or corporate transaction.

We also may share your personal information with third parties as disclosed to you at the time we collect your personal information or pursuant to your consent.

COOKIES AND OTHER DATA COLLECTION TECHNOLOGIES

A “cookie” is a small text file that a website stores on an internet browser to remember and obtain information about the website user. We use cookies to enable and enhance your experience on our website, gather analytics information that helps us improve the website, and to target you with advertisements based on your behavior and perceived interests. We also use cookies to identify the different devices you use to access our Services, which allows us get a complete view of your interactions with our Services. In particular, the Services may use Google Analytics to help collect and analyze certain information for the purposes discussed above. You may review Google Analytics’ security and privacy principles by clicking here and opt out of the use of cookies in web browsers by Google Analytics by clicking here. To learn more about cookies, you can visit www.allaboutcookies.org. We also use web beacons in certain emails we send to you. Web beacons help us know whether you respond to or interact with our emails, which lets us evaluate the effectiveness of our emails. You can control how cookies and other data collection technologies impact your experience on our website and app by:

We also use web beacons in certain emails we send to you. Web beacons help us know whether you respond to or interact with our emails, which lets us evaluate the effectiveness of our emails.

You can control how cookies and other data collection technologies impact your experience on our website and app by:

Configuring your browser to reject all cookies or notify you when a cookie is placed on your browser. Each browser is different, so check the “help” menu of your browser to learn how to change your cookie preferences
Disabling web beacons by turning of the HTML display of the email message
Opting out of targeted advertisements by visiting aboutads.info/choices. If you opt out of targeted advertisements, you may still see advertisements, but they will not be tailored to you.

Some web browsers and devices permit you to broadcast a preference that you do not want to be “tracked” online. At this time, we do not modify your experience based upon your browser’s “do not track” signal. This means that we may track your activity across the websites you visit before and after you visit our website.

YOUR RIGHTS AND CHOICES

You have the following rights and choices related to our use of your personal information:

We rely on you to ensure that the personal information we maintain about you is accurate. If you believe we have incorrect information about you, please contact privacy@jumpcholla.com to request that we correct your personal information.
You may opt out of our marketing emails by clicking the “unsubscribe” link in any marketing email you receive from us. Please note that it you unsubscribe from marketing emails, you may still receive non-marketing communications from us via email, such as those about your account or ongoing business relations.
You may opt out of receiving text messages by texting the word “STOP” in reply to one of our text messages, or by following other unsubscribe instructions provided in the text message. We may send you one additional confirmatory message to let you know that we have received your request.
If you use our mobile application, you may opt out of receiving push notifications by changing the preferences or settings of your device or the mobile application.
You may prevent us from tracking your mobile device’s geolocation by turning off the location services on your device or modifying your location tracking preferences in your device.

YOUR CALIFORNIA PRIVACY RIGHTS

Residents of California should be aware that California law affords them certain rights regarding their personal information. In addition to the rights and choices included above, if you are a California resident, you have the following additional privacy rights with respect to the personal information we collect about you:

You may request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including the categories of personal information we collected about you, the sources of that personal information, the categories of third parties with whom we shared or sold your personal information, and our business or commercial purposes for collecting, sharing or selling your personal information. You may make this request for information no more than twice in a 12-month period. This Privacy Policy generally describes how we might have collected, used, disclosed, and sold your personal information in the last 12 months.
You may request a copy of the specific personal information collected about your during the 12 months before your request. You may make this request for a copy of your personal information no more than twice in a 12-month period.
You have the right to request that we delete your personal information that we collected from you and retained, subject to certain exceptions.
We do not sell your personal information for money, but we and our business partners use tracking technologies to help us to understand our customers and visitors to the Services, to enhance your online experience, and customize our offerings in ways that may be deemed a “sale” of personal information under the California Consumer Privacy Act (CCPA). This includes working with third parties such as ad networks that collect personal information via tracking technologies to serve personalized advertisements on and off our Services, provide us with data collection, reporting, ad response measurement. To the extent we or our partners use such technologies on the Services, we offer an opt-out as discussed below.
We do not knowingly sell or otherwise disclose the personal information of minors under the age of 16.
You have a right to request that we do not sell your personal information to third parties.

If you wish to exercise any of these rights, you may email us at privacy@jumpcholla.com. Please note that your request is in relation to your California Privacy Rights. If you wish to opt out of targeted advertisements that may be considered a “sale” under the CCPA, you can visit www.aboutads.info/choices.

If you are a consumer under the CCPA and wish to contact us through an authorized agent, the authorized agent can submit a request on your behalf privacy@jumpcholla.com along with a statement signed by you certifying that the agent is authorized to act on your behalf. In order to verify the request and your identity, we may ask you to verify your identity.

We will not subject you to discriminatory treatment as a result of your choice to exercise your privacy rights.

Shine the Light

California law also permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident, you may request this information once per calendar year by contacting us at privacy@jumpcholla.com.

HOW WE SECURE YOUR PERSONAL INFORMATION

We take reasonable steps to keep your information safe; however, no internet or email transmission can be guaranteed to be secure. We encourage you to take reasonable precautions to safeguard your personal information by, for example, maintaining the confidentiality of your account log-in credentials.

CHILDREN’S PRIVACY

You must be at least 13 years old to use the website and mobile app. If you are a parent and believe we may have inadvertently collected personal information from your child through the website or mobile app, please notify us immediately by sending an email to privacy@jumpcholla.com and include “Children’s Privacy” in the subject line.

Additionally, if you are a California resident under 18 years old and a registered user, you can request that we remove content or information that you have publicly posted to our Services. If you would like to request removal of content or information, please contact us at privacy@jumpcholla.com. Please note that the removal of content may not ensure complete or comprehensive removal of that content or information posted through the Services

NOTE TO INTERNATIONAL USERS

We are committed to complying with this Privacy Policy and the data protection laws that apply to our collection and use of your Personal Information. We are located in the United States, where the laws may be different and, in some cases, less protective than the laws of other countries. By providing us with your Personal Information and using our website and mobile application, you acknowledge that your Personal Information will be transferred to and processed in the United States.

THIRD PARTY WEBSITES

We may display hyperlinks that, when clicked, take you to a third-party website that we do not own or control. We are not responsible for how third parties collect, use, and share your personal information. We encourage you to review the privacy policies of third parties before providing them with your personal information.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify or change this Privacy Policy at any time by posting the revised Privacy Policy on our website. We will take reasonable efforts to notify you in advance, such as by email, through notice on our website, or at our park, if we make any material changes to the way we collect, use, and share your personal information.